Dallas, Texas January 8 2004–Privastaff, a provider of low-cost, high quality business services announced a new Hispanic Customer Care CRM (Customer Relationship Management) Service, designed to help companies address the needs of the almost 40 million US consumers who are Hispanic.
โSome companies spend millions on marketing to the Hispanic community, but most customer service and CRM systems are developed in English, notes Privastaff President, Paul Paez. โOur Hispanic Customer Care service is designed to bridge that gap between a company’s marketing and CRM initiatives.โ
The Privastaff HCC is comprised of three primary service components:
1)
Language & Culturally specific Web & E-Commerce development
a.
Simply translating a Web site may not be sufficient. Companies should consider the cultural approach to business and commerce that are distinct within the Hispanic community as well.
2)
Bi-lingual Online or Telephone-based Support
a.
A complete, outsourced service-solution that can address the support needs of any and all customers who prefer to speak Spanish.
3)
Web-based CRM telemarketing and contact management technology
a.
Privastaff call center operators document all activities via a proprietary telemarketing project management and contact management software.
i.
It is Web based so clients can log in 24/7 to monitor activity or upload new tasks.
ii.
Data can be integrated into almost any existing CRM tool.
iii.
Operators can alternatively, via a Virtual Private Network, be trained to use Clients’ existing CRM applications.
The HCC is designed to be a completely outsourced, plug-in solution.
โThe moment a customer indicates they prefer to speak Spanish or bilingual, clients can route all customer care activities through the HCC,โ said Paez. โAnd it works both ways. If an English speaking Customer Service Representative, wants to contact a customer who speaks Spanish, they can conference in a live HCC operator to conduct real-time translation.โ
The HCC call centers and support desks are all located in Argentina, where the supply of bilingual talent is abundant and where costs have dropped more than 70% over the past two years.
โThe ability to leverage offshore talent to deliver this service has been critical to making this a cost-effective alternative for our U.S. and European-based clients,โ said Paez.
For more information on the Privastaff HCC, visitors can review an online overview at http://www.privastaff.com/hcc.html
About Privastaff: Privastaff develops business and technology solutions to address the needs of the more than 350 million Spanish-speaking and Latin American customers in the U.S. and around the World.
Privastaff offshore resources include high quality, bi-lingual technology, marketing and call-center services from Argentina and near-by Southern Cone nations.
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