Ertel kicks off campaign with pledge to establish “Do Not Call” list for voters

March 9, 2010 No comments »

OVIEDO, Fla. January 15 2004–Michael Ertel, Republican candidate for Seminole County Supervisor of Elections, has kicked off his campaign in dramatic fashion by announcing that if elected, voters will be able to add their name to a county-wide “Do Not Call” list, targeted at curbing the invasive phone tactics of politicians and their campaigns.

The country’s “Do Not Call” registry, which is a vital part of the Federal Trade Commission’s Telemarketing Sales Rule, allows consumers to fend off the barrage of annoying phone calls from pushy salespeople. However, the Federal Trade Commission does not consider political endorsement “sales” calls to be telemarketing, and thus, is not subject to the law.

If elected, Ertel says his office will create a “Do Not Call” list that will be administered by the Supervisor of Elections office, and made available as a field in the county’s voter database. Candidates would not be legally obligated to comply with the voter’s wish to not be called, but the intention of the voter will certainly be known by candidates and politicians.

Ertel says, “the implementation and maintenance of the list will be simple for office to coordinate. Candidates who seek information about voters will know for certain if that voter would rather not be called. This list will shield voters from unwanted telephone calls and give candidates a clear direction as to how to communicate their message to the voters. It is a win-win for everyone involved. The end of intrusive, unwanted political solicitation is near.”

The conservative Republican says he expects,”there will be resistance to the plan by those who are either too lazy to implement new ideas, too involved with making money off campaigns, or too afraid to change the system on behalf of the voters.”

“While I’m not going to hang my hat on just this issue, the voters deserve a Supervisor of Elections who will serve as not only a fair arbiter of elections, but as an ombudsman for the voters. As the election comes nearer, my campaign will break new ground by defining the role of the Supervisor of Elections as an administrator and an activist.”

BIO– Michael Ertel, 34, is the President of Inform Inspire Involve, Inc., an outcome-based communications company. Ertel, has been in public information for 11 years, serving as a military spokesperson during the Los Angeles Riots and Bosnia operations. He came home to Central Florida working in media relations for Orange County, Florida and later formed the public information function at Seminole County government. Before starting Inform Inspire Involve, he was the director of communications for a 185-location bank. Ertel has spoken at various venues, including as a featured speaker at the International Conference on Communications Measurement held in London. In 2003, PR News magazine selected Ertel as one of America’s rising PR stars by awarding him the coveted 15 to Watch Award. He is president-elect of the Orlando chapter of the Public Relations Society of America.

Ertel has been active in the Republican Party his whole life and volunteered on every Republican presidential campaign since 1980 (minus ‘92 and ‘96 when he was in the military). He is the former Secretary of the Republican Party of Seminole County. In 2002 he was appointed by Governor Jeb Bush to the Seminole County Housing Authority, where he is now vice-chairman. Ertel is the media chair for the Florida Federation of Young Republicans. He also serves on the board of directors of the Boys and Girls Clubs of America’s Seminole County branches.

He is a native of Casselberry, FL, attended the University of Maryland and has completed program work on community consensus building (How to Deal with an Angry Public) at Harvard Law School’s Program on Negotiation. He and his wife Suzanne enjoy jazz music, classic films and travel.

Pd. Pol. Ad.by the Michael Ertel for Seminole County Supervisor of Elections campaign — Approved by Michael Ertel (R)

Author: Anonymous
Source: free-articles

Sales Scripts – 5 Cold Calling Strategies

March 8, 2010 No comments »

If you have been in sales any time at all, one of the biggest challenges to new salespeople is the telephone. The fastest way to cover a lot of ground quickly is by telephone. A new salesperson receives a cold call script, and a telephone and is asked to contact as many people as possible and follow the sales script. This has been the norm for some time. The sales scripts are designed to lead the salesperson down a path to setting the appointment, selling a product and so forth.

In a cold call environment the major problem is, the writer of the script is not the caller, therefore, it is extremely unnatural for the new salesperson. Their voice gets louder and they start talking faster until the person on the other end of the phone simply hangs up. The salesperson then usually goes back to the manager and says “This sales script must be off. Its not working.” The real problem is that you are trying to force a square peg into a round hole. Below are 5 ways to win with cold calling.

1.Understand that most sales are made by a problem being solved. Recognize the problems your clients encounter, and speak to the person on the other end of the phone in those terms.

2. Prioritize your potential clients biggest problems and talk to them in that vein. Throw your script away and focus on having a conversation with someone who has a problem you can solve.

3. Be yourself. The script is written to say things the way of the script writer not necessarily the way you would say it. For example, if you are selling health insurance, The approach scripted may be, “If I could save you money on your health insurance, would you be interested?” Rather, try addressing the problem. Bob I run across a lot of people who either don’t have health coverage or can’t afford it any longer. Do you know people like this? Trust me you will start a conversation. Focus on the problem to start a conversation, then you can offer a solution. Be yourself. Say things the way you would say them. After all, you are just having a conversation.

4. Slow down. One of the natural inclinations is to talk fast. Why? Because you want to get your pitch out before they have a chance to hang up. You can do both talk slower and have a conversation about a problem.

5. Do not come across like a telemarketer. Most people do not like telemarketers. If you don’t like them, (I am assuming you are like 99.9% of the population) do you think the people you are calling do? Again be yourself.

When you simply focus on having a conversation the way you would if you picked up the phone and called one your friends, the nervousness and the anxiety will fade away and you can move on to becoming the sales leader you were meant to be.

Author: Keith Benton
Source: ezinearticles.com

Noble Systems Gives Call Centers Ability to Meet Tougher Predictive Dialing Regulations in California

March 7, 2010 No comments »

Noble Systems Gives Call Centers Ability to Meet Tougher Predictive Dialing Regulations in California

Global provider of contact center technology solutions helps centers conform to new standards

Atlanta, GA โ€” July 10, 2002: Noble Systems Corporation, a global provider of contact automation technology, announced its release of the โ€œCalifornia Compliance Packageโ€, a set of add-on tools for its ATOMSยฎ contact center management solution. This package is designed to help users of the ATOMS system to comply with the state of California’s new limits on telemarketing calls.

The California Public Utilities Commission has mandated new guidelines limiting allowable abandonment rates on companies utilizing predictive dialers to make phone calls to residents of the state. Beginning on July 1, 2002, the abandonment rate is set at 3%. After six months, predictive dialers will be restricted to an abandonment rate of 1%. Telemarketers are required to keep records of all abandoned calls to ensure compliance.

The ATOMS โ€œCalifornia Compliance Packageโ€ provides the tools that call centers need to manage their predictive dialing activities in accordance with the new regulations. For proactive center maintenance, the package includes a new call pacing method by which the speed of the predictive dialer can be controlled. The โ€œTarget Abandon Rateโ€ pacing option allows managers to determine the maximum level of abandoned calls permitted for any specific campaign. This new pacing method is the fifth pacing option to be supported by ATOMS, which already offers pacing control by target agent wait time, target average hold time, target drop ratio or fixed lines per active agent. With this new pacing method, the predictive dialer will adjust the speed with which new calls are placed as the abandonment rate approaches the threshold, allowing call centers to manage their programs within the parameters of the California abandonment rate.

In addition to managing the speed of the dialer, the California Compliance Package delivers new reports and management modifications for the ATOMS solution suite. For example, the โ€œOutbound Calls by Stateโ€ report shows abandonment rates by individual states. The โ€œLine Side Statisticsโ€ report shows which states are being called at any given point in a campaign. These reports are available for both current and historical data, enabling users to meet the documentation requirements set forth by the new California guidelines.

โ€œThe world of the call center is an extremely dynamic environment,โ€ stated James K. Noble, Jr., President and CEO of Noble Systems. โ€œWith state and national regulations changing constantly, telemarketers and call centers must keep abreast of new legislation. As a provider of leading contact center technology solutions, Noble Systems views it as our job to stay informed and to provide our clients with the means to meet these changes. Toolsets such as the โ€˜California Compliance Package’ give our users the confidence that they now have better tools to help them to comply.โ€

About Noble Systems

Noble Systems Corporation is a global provider of complete contact center automation solutions. 15,000+ agents at more than 500 client installations worldwide conduct business from Noble Systems workstations using the ATOMSยฎ suite of contact center technology. Noble Systems is a part of the world’s leading customer communications organization, with operations in more than 30 countries. Founded in 1989, Noble Systems manufactures, sells and supports award-winning contact center automation solutions, including predictive dialing, inbound ACD, blended call processing, digital recording, quality control/monitoring systems, web integration functionality and graphical enterprise-wide workforce management.

For more information on this news item or the company, contact Lee Allum at 1.888.8NOBLE.8 x538 or via email at lallum@noblesys.com, or visit Noble Systems online at www.noblesystemscorp.com.

Author: Anonymous
Source: free-articles

Video As a Marketing Tool – How to Use the Infinite Video Marketing

March 6, 2010 No comments »

If you are not satisfied with the information about video as a marketing tool, then this is your new option. I will be providing you here with the basic tips of using the infinite video marketing to promote your business and increase your sales revenue.

A lot of people love to browse the internet to look for the services, to get a fastest picture of what company can offer and the ways of payments when they need to purchase the product. The demand for video marketing is gaining recognition and acceptance in the world of business and marketing. This is way ahead and effective compared to photos, descriptions, and pictures but with social marketing using video, it is really gaining importance from the point of view of the marketers.

Videos will provide a tour and over all idea of what is your product and services offered. You can provide a virtual demonstration for your product. This will really impress your customer because before they buy the product, they now have an idea how the product works. This will also provide leads of advertising your products to other corporations. This will leave positive impressions in the minds of your possible investors and buyers. The role of video as a marketing tool is highly needed especially in the competitive world of marketing and business.

With the use of the video marketing, this is your vehicle of showcasing the positive qualities of your product and promotes your current profile and business standing. This social marketing technique is affordable and suitable for your budget. This is a lot cheaper compared to print materials like flyers and brochures, television, and radio. If you compare the video marketing and the other social marketing techniques, you will realize that this is a total bargain. If you intend to use the video as the marketing tool, you are expanding your audience. Once you have posted it in one of the big video sites, any investor or buyer can view your ads. Once they a comment, you can review its effectiveness.

When taking the video, you have to make sure that everything you need is covered. What your audience want, what they need to know, and the benefits that they can get if they buy your products must be included in your video. In short, this is the message of your video. This is your copy or message. Creating the content of your message, you have to make it bubbly and very attractive for your target customer. They quality of your video should not be compromised. This will be the basis of your marketing strategy. If the quality of your video is poor, do not expect more guests will view your video advertisement. Inadequate videos do not meet the needs of the buyers.

Exposing yourself to the benefits and possibilities of video marketing will allow you to realize the significance of this kind of marketing tool. This is the next level of online outreach and marketing and for sure you do not want to be left out on the bandwagon of video as a marketing tool.

Author: BJ Min
Source: ezinearticles.com

11 Tips on Telemarketing

March 4, 2010 No comments »

People commonly refer telemarketing as cold calling, telesales, or telephone sales. Telemarketing is however regarded as an efficient and widely popular medium for establishing contacts with closing sales.

It is also one of the efficient medium for introducing and selling new goods or services to either existing or new customers.

Effective Telemarketing Tips:

1. You need to have an objective for each call you make to your clients. You need to decide as what is the aim of the call, how to convey about your company and products you are offering and that too quickly.

2. Collect all the relevant information before you call to your client, as this will help you to provide suitable answers confidently without goofing up.

3. In addition, have a plan to achieve something and learn something new within short telephonic conversation. Moreover, on each call that you make you need to have a positive attitude.

4. Remember, the first few seconds are crucial to attract and hold your customer. Therefore, start your conversation with something interesting at the same time sounding professional.

5. It is important to act in a polite, professional and courteous way. On the other hand, keep in mind that, your main motive for telemarketing is to sell the concerned product or service.

6. You have to be sincere with your work and to each call that you make. Your customers will sense if you sound insincere within minutes.

7. Practice some warm-up calls by taking in front of a mirror. This will not only give you confidence, but you will give you an idea about how you talk and behave while you are over the phone.

8. See to it that you are not monotonous and try to give as much importance and respect to your customer. Talk to your customers, as if you have just called them. Never label them that they are one amongst the masses. One-to-one conversation is crucial not for selling the product only once, but it will also help you to make prospective and repeated clients over a time.

9. Always keep in hand a manual of your products or services. However, at the same time, do not give a chance for your customer to think that you are answering his/her queries through a script or manual or else the customer will lose interest. This way you might also lose a prospective client, who was actually looking for the product or service you are offering.

10.Offer something valuable to existing customers. It might be discount, a gift or freebie.

11.In addition, it is important that you listen carefully to what your client is saying and then reply with suitable answer or information in a quick yet pleasant and understandable way.

Overview:

Thus, you may follow these telemarketing tips for expanding your business. Remember that, every call that you make helps to learn something new and hence keep a track on these things, as it may help you to deal with other clients in future.

Author: Christopher Clarke
Source: ezinearticles.com

Getting Started With Affiliate Marketing in 6 Easy Steps

March 3, 2010 No comments »

Getting started via Affiliate Marketing is considered to be trouble-free. Affiliate Marketing can however require a lot of tough work to be successful. I definitely will teach you six necessary steps in this article that is certainly required to enter into Affiliate Marketing and have a chance at success. I will do my best to keep things simple and brief. If you don’t follow these steps, you will not get the desired results you want to see.

1. Pick a Specific niche market

Why should everyone proceed with a niche versus a product? Reason being is your aim ought to be to place as many products into your pipeline as you possibly can. Find a niche that suites you. After that it will be easier for you to obtain detailed information about it.

2. Choose a Product or Service

Now that you’ve identified your niche, it is time to pick a product or service in that niche. It will be tempting to feature multiple products at the beginning. If you’re a newbie and therefore are marketing a variety of products, it may be hard for you to concentrate. You do not want your attention diverted between numerous products. Stay with one product and make the best from your marketing endeavours with it. As soon as you start bringing in product sales, you then can look into adding more products to your portfolio.

3. Setup an Autoresponder Series

It really is essential that you construct a autoresponder follow up series immediately after establishing your Affiliate Marketing business. These types of follow up letters must remain similar to the products you are marketing. Be creative with how you craft your follow up letters. The creates you the ability to establish a relationship with your potential customers and also builds trust that can equate to more product sales.

4. Capture Page Creation

Construct a squeeze page to capture leads so that you can follow up with them if they don’t buy initially after visiting your web site. Whenever you generate a lead, you own that lead forever. If you plan on building an Affiliate Marketing business via the internet, possessing your own internet site to capture leads is essential. You can easily show your affiliate product choices to your blog guests and capture their information so that you can promote your affiliate offerings to them through your email campaigns.

5. Targeted Traffic Generation Methods

Right after getting a site up, it’s time to deliver traffic to your webpage. There is a couple of tactics that can provide immediate results, but have patience because most methods might take some time. Experiment with different strategies like pay per click, article marketing, video marketing, social marketing, traffic exchanges, blogging, etc. and create a record of your results. Whichever method yielded the best results, you should continue on with that tactic.

6. Merging Supplementary Products and Services to Portfolio

Once you begin building an stable net income with one product, then you definitely should add other products to the mix. Be sure you carefully find products that aren’t conflicting with each other. Marketing complimentary products will make marketing multiple products super easy.

Beginning with an high demand product may help you obtain some ground promptly with split second results if done right.

Author: Reginald Stinson
Source: ezinearticles.com

Increasing Affiliate Web Site Marketing Income

No comments »

How to increase your affiliate web site marketing income…
Whether you are interested in creating a stable primary source of income online or just looking to supplement your existing income through marketing affiliate programs…increasing your earning potential will be a constant concern. After all, the goal of any business venture is ultimately to maximize profits.

As an affiliate marketer there are two ways in which you can increase your affiliate web site marketing income. This is simply based upon the method in which affiliate programs work. Regardless of the type or program (i.e. pay per sale, pay per lead, etc.), all affiliate programs are all performance based commission opportunities. When you refer customers to your affiliate company’s website and the customer completes a certain action like filling out a form or making a sale, you receive a commission.

Therefore, to increase your commissions you really only have two options. Increase the number of customers you refer to your affiliate company’s sales site or increase the number of customers who complete the desired action once they arrive there. This second aspect of the affiliate commission equation is also known as your conversion rate or CR.

Increasing the number of customers you refer is of the two options available, the one which you undoubtedly have the most direct control over. The reason being is that the number of referrals you make is directly tied to the success of your own affiliate web site marketing efforts. Whether you market through banner ads, pay-per-click marketing, or what have you, once the customer arrives at the destination site the rest of the process is largely out of your hands.

Realistically, your CR will tend to vary anywhere from 1% to about 10% on the high end. But, how can you manage your all important CR? I say all important for a very important reason. Increasing referral traffic is of course one of you main objectives as an affiliate web site marketing professional, however which would you rather have? Would you rather have 500 referrals with a 1% conversion rate or 100 referrals with a 10% conversion rate? As you can see here, generating 5 times the referral traffic earns you…lets see; half the commission?

A fundamental difference between generating referral traffic and managing CR is this. Traffic generation and affiliate promotion will always cost you, either in time or money. Managing CR however, doesn’t cost any additional time or money. Your CR will directly reflect several important things.

How you reach your prospects…

What you say to your prospects once you reach them…

How you refer you prospects to your merchant site…

To effectively manage your conversion rates pay close attention each phase of your referral process to make sure you do the best possible job preparing customers to have an open-mind once they arrive at your merchant site. Pre-selling your prospects will make all the difference in increasing you CR.

In summary, you’ll want to focus on two goals to greatly increase you affiliate web site marketing income. Your first goal will be to maximize the amount of targeted traffic to your affiliate merchants by only spending time and money that produce maximum profit for you. Your second goal is to maximize your conversion rates by making the proper adjustments within your referral process to produce the best possible results.

Author: The Maverick Marketeer
Source: articledashboard.com

VoIP Offers 411 Service

March 2, 2010 No comments »

Technology grows every day. This evolution is meant for our convenience to improve our quality of life. The telecommunication industry brought to us internet phone services that have facilitated us with cheap calls to long distance or international destinations.

Residential VoIP is becoming day by day popular among people owing to its cost-effective nature and a handful of exciting features. VoIP offers voicemail, 3-way calling, virtual number, number portability, voice and video conference calling, sending and receiving fax over internet and a lot more.

411 service also called Wireless Directory Assistance Service or Automated Directory Assistance Services, Operator and Directory Assistance Services among others. Quite recently, 411 service has been added to the VoIP features. This service provides users with a kind of phone based information provision service, which conveniently replaces the toll free 411 service dialing. This Wireless 411 service in VoIP phones, provides customers with the alternative of making calls to 411 directory service directly. This will enable the users to dial 411 to access the wireless listing of a person who chooses to chip in this service.

Consumers who opt-in to avail this service are guaranteed that their information remains under confidential premises and is not in any case exposed to any print or web directories, listings, or any telemarketing firms for that matter. However, business VoIP users may desire to have their number enlisted with these listings and can avail this opportunity anytime.

411 service is constantly under various disputes among those who are in favor and those against the service. The proponents prefer to have their numbers used listed in and while there are some users who fear that this way, they might end up having their previous business number listed, or might end up being listed in database. As for the adversaries, these listings might likely be omitted or perhaps be immorally sold out to others, as a result of which you can end up getting up wanted unanticipated calls from telemarketers.

Users can easily dial 411 from their VoIP phone and access an automated service, which can help you choose any service you want. Simply type in the business name and destination and you will be revealed with the number you are looking for.

This 411 service is under constant development in USA with yearly business earnings of over $8-10 billion, covering calls reaching over 4-5 billion and growing. This will grow even more in coming years since, in the coming future, VoIP facility will be in every second house in US, Canada and other regions of the world, who use 411 dialing.

This way, VoIP users can easily find business listings with category and send the listing details to their mobile phones by sending a SMS. Wireless 411 service is completely automated and thus, doesn’t require direct interaction with the operators.

Today, this service is being offered by many residential VoIP service providers today. Among them, the most popular names include Vonage, Lingo, Axvoice, AT&T CallVantage, Bandwidth.com, BroadVoice, Comcast Digital Voice, Gizmo5, Packet8 among others offering this convenient facility.

Author: Michael Siddle
Source: ezinearticles.com

Trace a Cell Number – Find Out Who Your Spouse Has Been Talking to Within Seconds

March 1, 2010 No comments »

There are any number of reasons for seeking out a reverse phone number search. Maybe you’ve misplaced the identity behind the number you hastily scrawled on a napkin during an important lunch, perhaps your significant other has been spending a little too much time on the cell phone with an anonymous caller, or maybe you have just become sick and tired of getting prank calls at all hours of the night. If you have ever experienced the exasperation of any of these scenarios, the service that allows you to trace a cell number may be just for you.

There exist a handful of ways to discover the identity behind a private cell number. Most people’s first reaction is to dial up the operator and pump them for as much knowledge on the caller as possible. But thanks to privacy laws, you will not be able to trace up any information that will be valuable to you.

Maybe you could have some luck with a search engine, but chances are that if the number was listed as private, the information on the search engine will either be incorrect or absent. If you are attempting to trace a cell number, you will be better served to skip either of the aforementioned options.

Being able to trace a cell number is the only practical way to discover the identity behind the mysterious digits. This is the reasoning behind so many people switching to cell phones as their primary phone. Rarely will you receive a telemarketing call on a cell phone.

With the reverse cell phone number lookup technology, you can expect to find data that will include a name, home address, carrier, and status. This information will be provided to you in a matter of seconds once you have entered the enigmatic number into the search box that is provided.

Steer clear of websites claiming to offer a similar service for free. This is merely a misleading tactic to lure you to their site. Without fail, they will require a fee in order to properly have them trace a cell number. If they fail to remain upfront and honest about the price of their service, how can you expect them to deliver accurate information?

Luckily, most of the fees for this type of service are minimal. They will also offer a variety of plans that allow you to conduct unlimited searches or a one-time investigation.

Author: Jeff Kendall
Source: ezinearticles.com

It is Still Possible to be Upwardly Mobile in America!

February 28, 2010 No comments »

Yes, it’s still possible to be upwardly mobile in America: it’s called a career in sales.
Sales jobs come in all shapes and sizes. From the lowest telemarketer to the global strategic accounts managers, sales is what makes a company successful.
Today, the need to find sustaining careers is a hot topic for everyone in the labor force. Yet, every business owner I know is constantly lamenting the lack of good, effective salespeople.
What makes people unwilling to go into sales? How can we show people that with a drive and determination to succeed, sales is the surest way to a comfortable lifestyle and beyond?
First, take the fear out of a sales job. Many people don’t want sales because they are afraid that the first time they don’t make quota they will be fired. Yet there are many companies that are willing to help you acheive your goals, as well as outside resources to help you learn.
People generally yearn for some sort of stability in their lives. Look at Maslow’s Hierarchy of needs. The basics of food and shelter must be fulfilled before people can begin to be concerned with higher goals. Look for those companies that are willing to mentor. Sometimes, they may not have the biggest benefits or have the best pay, but they will give you experience.
Look at the opportunities that can be learning experiences. Will they allow you the chance to learn and grow? If a company does not have the higher pay scale, is there training and good work conditions? If necessary, are we willing to take a less than ideal situation in order to move up?
As potential employees, do we acknowledge that work is more than just showing up? Do we understand that we must be engaged fully – use all our mental resources to succeed? Do we understand that it is important to give 110% to our jobs? Do we also understand that change is inevitable and that we must be willing to prepare in advance for it? Do we also understand that the life decisions we make can impact our employment prospects? Sitting in a classroom may not be a favorite activity. We may not understand its relevance to us – but if that piece of paper we earn helps us to get a job with a better company – we have an obligation to ourselves and our families to put up with it.
A fruitful sales career helps both employers and labor. A willingness to learn on the part of labor can lead to be better income for themselves and higher revenues for their company. A starting sales job does not need a college degree; many small companies are more interested in attitude and a willingness to learn. A person could get their fundamentals there, take classes in sales and ultimately move to a company with better opportunities. There are always great opportunities in sales. Often it’s just a matter of going out and finding them.
Jo Ann Kirby is president of KRG Communications Group. She has 20 years experience in sales, telephone sales and sales management and an extensive background in training and development. Her background also includes extensive b2b telesales management experience. Jo Ann works with individuals and organizations to help them become more effective and reach their goals. More information regarding Jo Ann and KRG’s services can be found at http://www.krgcommunications.com

Author: Jo Ann Kirby
Source: articleage.com